Specialist, Market Development
We Fight Cancer: Care That Never Quits®
Cancer Treatment Centers of America® (CTCA®) delivers an extraordinary patient experience we call Patient Empowered Care®. We deliver state-of-the-art, high quality care through an integrative model where a team of experts puts patients at the center of their own care. Every day, you will help patients win the fight against cancer. Every day is challenging and rewarding beyond your imagination.
A Culture of Teamwork, Empowerment & Development
CTCA provides Stakeholders with exceptional support and easy access to a wide range of tools and resources they need to bring the best of themselves, every day. Our benefits, wellness, and compensation programs lead the market. We provide extensive training and career development opportunities that encourage professional and personal growth—it is a point of pride. We empower our Stakeholders to deliver the highest standard of care, which we call the Mother Standard®.
The Market Development Specialist (MD) is a critical position on the hospital Growth team. Its role is to research and understand key market opportunities, strategize accordingly and influence strategic direction for other members of the Growth team. The MD Specialist will ultimately grow the annual number of qualified cancer patients from targeted Designated Market Areas (DMA) within the region that have the greatest patient acquisition potential. For each identified top DMA the MD Specialist, in conjunction with the Director of Market Development, will carefully analyze each top market for new patient potential, working closely with Clinical and Finance teams, and negotiate/monitor partnership agreements with cancer support organizations. The MD Specialist will also serve as the Marketing Liaison for all internal accreditation and certification committees. This matrix-style position requires the MD Specialist to work cross-departmentally with the members of CTCA’s Loyalty, Employer Relations, Public Affairs, Clinical, and Finance teams to strategize and execute unique partnerships within targeted DMAs.
The MD Specialist will work with the Director of Market Development to assist in advertising elements pertaining to paid media for Western. Working with the corporate media/digital agency on advertising both regionally and nationally to execute media plans to drive patients to CTCA via television, online (website), billboards, print, radio and other mediums.
Additionally, the MD Specialist will work with Public Affairs and Communication on grassroots social media (both proactive and reactive) and promotional efforts for the full Growth team, recommending and producing social, video and article content pieces that are of interest to key in-market partners and their audiences. This multi-media content will position CTCA as a trusted, capable, clinically exceptional cancer treatment facility.
The MD Specialist will serve as the Phoenix point of contact on the market development HUB calls, updating the HUB dashboard with real-time metrics that capture the impact of market development efforts.
Minimum of BS/BA in marketing, communications or related field. Must have minimum of 2-5 years relevant experience, health care preferred.
The Best Place to Work
We call ourselves Stakeholders because we all have a stake in the care and success of every patient. Today, CTCA Stakeholders deliver healing and hope to patients fighting complex and advanced cancer in Atlanta, GA, Chicago, IL, Philadelphia, PA, Phoenix, AZ and Tulsa, OK. Each of our hospitals earned a Best Place to Work distinction and receives numerous accreditations that celebrate our culture of clinical quality, innovation, high performance and wellness.
Beyond The Resume, What We Look For
We select people with talent—people who thrive in an environment of continuous improvement. We are creative and resourceful problem solvers. We are inventors and innovators. As a CTCA Stakeholder, you make the difference in the life of a patient.
Do you see yourself working with a passionate team in a dynamic, high growth environment? Visit www.cancercenter.com/careers to begin your journey