Job Description

Employment Status:
Full time
Job Function:
Business Professional
Department:
410002 Gateway-Specialist
Shift Hours / Days:
Mon - Fri 8am - 5pm, Occasional evenings/Wknds
Hours / Pay Period:
80

Digital Marketing Senior Specialist

Gateway for Cancer Research -

Cancer Treatment Centers of America

 

Funding Cures for More Tomorrows

Gateway for Cancer Research? is a nonprofit 501(c)(3) organization committed to funding innovative cancer research that helps people living with cancer to feel better, live longer and conquer cancer TODAY! Over the past 25 years Gateway has funded more than 150 clinical trials at leading cancer centers in the US and abroad, helping to bring breakthroughs to the bedside for courageous cancer patients worldwide.  

Be a Gateway

Gateway is generously underwritten by Cancer Treatment Centers of America (CTCA), the premiere network of cancer care centers in the country. As a CTCA Stakeholder on the Gateway team, you can have a direct impact on the fight against cancer by applying your exceptional marketing skills to this integral role, helping to raise funds for vital cancer research.

A Culture of Teamwork, Empowerment and Development

CTCA provides Stakeholders with extensive support and resources, including comprehensive health and wellness benefits, a 401K program and tuition reimbursement. Our patient-first culture and collaborative environment will give you the rewarding opportunity to truly make a difference by generating support for cutting-edge research for cancers of all types. 

Job Summary:

The Senior Specialist, Digital Marketing will apply comprehensive knowledge of digital fundraising best practices to deliver a high impact experience across online platforms for diverse audiences. Utilizing expertise in UX strategies, this professional will provide strategic leadership and oversight of gatewycr.org to optimize performance, usability and fundraising impact while ensuring a consistent brand message and voice. The individual in this role will leverage proven skills in best-in-class digital fundraising strategies including appeals, reactivation, stewardship and SEO, strategically developing and deploying targeted campaigns and search strategies to accelerate reputation and revenue growth.         

Requirements:

  • Bachelor’s degree in marketing, business or related discipline
  • 3 -5 years of experience in digital marketing, preferably at a non-profit fundraising organization
  • Proven knowledge in digital best practices resulting in significant engagement and revenue, with demonstrated ability to develop and lead the implementation of comprehensive online marketing plans and strategies ensuring an optimized brand and messaging infrastructure
  • Extensive experience in website UX/usability strategies across digital devices and platforms, with demonstrated ability to recommend enhancements and lead the implementation of site architecture projects that result in increased engagement and traffic conversion
  • Solid understanding of search best practices and optimization techniques, including search engine ranking factors, algorithms and core SEO principles, with proven ability to drive significant results

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