Community and Physician Relations Liaison
About City of Hope
City of Hope is an independent biomedical research and treatment organization for cancer, diabetes and other life-threatening diseases.
Founded in 1913, City of Hope is a leader in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols advance care throughout the world. Human synthetic insulin, monoclonal antibodies and numerous breakthrough cancer drugs are based on technology developed at the institution. AccessHope, a subsidiary launched in 2019 serves employers and their health care partners by providing access to City of Hope’s specialized cancer expertise.
A National Cancer Institute-designated comprehensive cancer center and a founding member of the National Comprehensive Cancer Network, City of Hope is ranked among the nation’s "Best Hospitals" in cancer by U.S. News & World Report and received Magnet Recognition from the American Nurses Credentialing Center. Its main campus is located near Los Angeles, with additional locations throughout Southern California, Arizona, Illinois and Georgia.
The Community and Physician Liaison is responsible for developing, implementing and tracking a strategy delivering referral business from the medical and employer community. This position represents City of Hope in the medical and employer community, managing and nurturing relationships with targeted medical and employer groups in the Arizona market with a goal of growing awareness of oncology services provided by City of H. The position requires innovation to implement strategy and process flow, as well as implement relationship management and operational best practices. Excellent presentation, customer service and relational skills are required.
Relationships will be built by conducting effective office visits, presentations, attending conferences, and facilitating hospital tours to educate referring and new physician and employer partners on services offered at City of Hope. The liaison will be responsible for the strategic messaging and positioning of CTCA to each prospective group and to identify and report unmet needs and operational enhancement opportunities from the marketplace. This role will require significant amount of time in the designated market area(s).
Excellent strategic planning, organization, presentation, customer service and relational skills are required. Healthcare and sales experience combined with experiences with Customer Relations Management (CRM) software is preferred.
Develops and maintains relationships with employers, physicians and medical office staff targets in assigned key markets to meet patient acquisition goals in each market. Requires travel in the state of Arizona
Meets monthly and quarterly activity goals established for assigned territory for office visits, physician visits, and physician to physician visits.
Develop relationships and partners with physicians and clinicians to understand the motivations and unmet needs that currently create barriers to referrals and entry for prospective CTCA patients and identify opportunities to eliminate barriers.
Execute referral strategy through the Physician Referral Specialist, a liaison between City of Hope and referring physicians
Maintain a portfolio of new patient referrals from targeted regions through building a network of referring physicians.
Identify and attend medical conferences that align with market strategy
Grow and maintain relationships with leadership teams of local professional associations.
Partner with Regional Manager of Physician Liaisons and the VP of Business Development to leverage current City of Hope experts and make them visible in the medical community by providing CME lectures and other speaking opportunities to medical groups and associations
Execute transparent and clear communications with external referral sources about specific patient clinical and insurance requirements as well as City of Hope’s philosophy on patient care and empowerment to provide physicians the knowledge and understanding that all patients, once accepted, receive the highest level of care.
Follows up on specific questions or areas of interest and/or concerns expressed by physicians. Maintains an effective recording system to document calls, responses, and activities
Aids in defining and identifying market area, participate in setting objectives, forecasts, and means of evaluation of market penetration; coordinate activities that will promote interest in the services offered by CTCA.
Maintain daily activity updates in CRM system. Create reports as necessary and requested by leadership.
Obtain interpret and analyze physician information, i.e. utilization by physicians of this hospital’s services and competing hospitals’ services in a timely and accurate manner.
Bring market intelligence / physician feedback to CTCA to drive program enhancements.
Assist Manager of Physician Liaisons and VP of Business Development with sales related projects.
Identify opportunities in key markets to improve awareness of City of Hope.
Partner with Business Development and Access teams to identify opportunities
Partner with clinical and operational teams to identify best practices and opportunities for improved efficiency.
Track, complete and submit expenses.
Attend regular team meetings.
Assist with community events (weekend work may be required).
Experience: 5-7 years’ experience in health care
BS/BA in Marketing, Business, Public Relations or a related
Pay Range$74,149.92 - $122,107.44
Placement within the identified pay range is based on individual and market factors including, but not limited to, experience, education, credentials (including licenses and certifications), geographic location, market competition, skill set (including market availability of required skills), assigned/anticipated job tasks, and level of responsibility. These factors are considered without regard to an individual’s status as a member of any protect group pursuant to federal, state, and/or local law.
City of Hope’s commitment to Diversity, Equity, and Inclusion
We believe diversity, equity and inclusion is key in serving our mission to provide compassionate patient care, drive innovative discovery, and advance vital education focused on eliminating cancer and diabetes in all of our communities. Our commitment to Diversity, Equity and Inclusion ensures we bring the full range of skills, perspectives, cultural backgrounds, and experiences to our work -- and that our teams align with the people we serve in order to build trust and understanding. We are dedicated to fostering a community that embraces diversity - in ideas, backgrounds, and perspectives; this is reflected in our work and represented in our people.
Visit: Jobs.cancercenter.com to begin your journey.
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Job Status: Full Time
Job Reference #: JR-09926