Sr. Media Analyst
We Fight Cancer: Care That Never Quits®
Cancer Treatment Centers of America® (CTCA®) delivers an extraordinary patient experience we call Patient Empowered Care®. We deliver state-of-the-art, high quality care through an integrative model where a team of experts puts patients at the center of their own care. Every day, you will help patients win the fight against cancer. Every day is challenging and rewarding beyond your imagination.
A Culture of Teamwork, Empowerment & Development
CTCA provides Stakeholders with exceptional support and easy access to a wide range of tools and resources they need to bring the best of themselves, every day. Our benefits, wellness, and compensation programs lead the market. We also provide extensive training and career development opportunities that encourage professional and personal growth—it is a point of pride. We empower our Stakeholders to deliver the highest standard of care, which we call the Mother Standard®.
The Senior Analyst of Integrated Media and Analytics primary responsibility is to work with TV, paid search and digital media partners and CTCA Growth teams to provide the analytic insight needed to optimize our annual investment in media as well as the patient acquisition funnel.
This individual will continue to enhance our proprietary media optimization model to monitor, analyze, report and recommend tactics to drive efficiency and growth. This requires data collection, database management, data modeling, internal/external relationship building and communication/presentation skills. This individual will act as a subject matter expert in media and funnel analytics for CTCA senior management as well as to our media and attribution partners. Additionally, this individual will provide analytic guidance and define success metrics for online/offline media campaigns and funnel initiatives, and explore and recommend new approaches to continuously enhance our analytical capabilities.
The analysis performed by this role helps shape strategic and operational decision making. In particular, this person maintains the daily, weekly, monthly and quarterly Growth dashboards and reviews business systems to ensure information being delivered is accurate and consistent. Data management is a critical part of the role including the collection, quality control, data sharing and data transfer required in the increasingly complex marketing ecosystem. He or she also uses advanced analytical techniques to identify new trends and business opportunities. Additionally, the role performs ad hoc “root cause” analyses to drill down into weekly trends, runs cross-channel, digital and TV attribution scenarios via a proprietary interface and create PowerPoint presentations with effective data visualizations to communicate results. He/she will participate in weekly and monthly performance reviews with Corporate and Regional Growth teams as well as media and analytics agencies.
This position reports to the Director of Performance Analytics and interfaces internally with the VP of Integrated Media and Analytics, the Chief Growth Officer and Corporate and Regional Growth team members. Externally, this role works directly with analytics partners, media agencies and numerous software and third party data providers.
Key Position Qualifications
- Four year college degree. MBA in Accounting, Finance, Marketing, Economics, or Statistics preferred.
- A minimum of 3 years’ experience either working in the analytics.
- A minimum of 2 years working with Adobe site catalyst or a competing product.
- A minimum of 2 years working in a healthcare environment preferred.
The Best Place to Work
We call ourselves Stakeholders because we all have a stake in the care and success of every patient. Today, CTCA Stakeholders deliver healing and hope to patients fighting complex and advanced cancer in Atlanta, GA, Chicago, IL, Philadelphia, PA, Phoenix, AZ and Tulsa, OK. Each of our hospitals, and corporate entities, earned a Best Place to Work distinction and receives numerous accreditations that celebrate our culture of clinical quality, innovation, high performance and wellness.
Beyond The Resume, What We Look For
We select people with talent—people who value working with others and thrive in an environment of continuous improvement. We are creative and resourceful problem solvers. We are inventors and innovators. As a CTCA Stakeholder, you make the difference in the life of a patient. Do you see yourself working with a passionate team in a dynamic, high growth environment? If so, we hope you begin the application process, today.